Privacy Policy

SDR Leaders Global is operated by Saleswise Management ("we", "us", "our"), a company established in the Netherlands with its registered office at Korte Brinkweg 51a, 3761 EC Soest, Netherlands.

We are the controller of the personal data described in this policy. That means we decide what data is collected and what happens to it.

Our lead supervisory authority is the Autoriteit Persoonsgegevens, the Dutch data protection authority. Because we have members in the United Kingdom, the United States and across Asia-Pacific, this policy also addresses the UK GDPR and United States state privacy laws where those apply to you.

Contact for privacy matters: contact@sdr-leader.com. We have not appointed a Data Protection Officer, as we are not required to do so, but privacy questions are handled directly by our leadership team.

The detail is below, but in summary:

• We collect the information you give us when you create a member account, complete your profile, register for an event, download a resource or contact us.
• We use it to run the community, invite you to events in your region, send you the things you asked for, and improve what we do.
• If you register for a sponsored event, that event's sponsors may receive your name, job title, company, work email address and LinkedIn profile. The sponsors of each event are identified on the event page. You can tell us at any time that you would rather we did not pass your details on.
• If you have given us a telephone number, sponsors may receive it too. You can tell us at any time that you would rather they did not.
• You can access, correct, delete or export your data, or object to what we are doing with it, at any time by emailing contact@sdr-leader.com.

3.1 Membership account and profile

When you create an account and complete your profile we collect:

• Full name
• Work email address
• Telephone number
• Company name
• Job title or role, and seniority level
• LinkedIn profile address
• Your home chapter and the other regions you follow
• Team size and, where you tell us, the industry your company operates in
• Account credentials, and login and authentication records. Your password is stored by our platform in a form we cannot read
• Your communication and event preferences, and a record of the consents you have given or withdrawn

3.2 Events

When you register for or attend one of our in-person events, virtual masterclasses or webinars we collect:

• The event you registered for, and the details you give us on the registration form. These are usually your name, job title, company, work email address, LinkedIn profile and telephone number. You do not have to be a member of the community to register for an event
• Where an event is paid for, your booking and payment records, including what you booked, the amount, the date, and our invoice or receipt. Card details are handled by our payment provider and we do not see or store them
• Attendance records, including check-in, badge scans and, for virtual events, joining and leaving times
• Questions, poll responses and chat messages you submit during a session
• Dietary requirements and accessibility needs, where you choose to give them to us
• Photographs, video and audio recordings taken at events and during masterclasses
• Where you speak at an event, your biography, photograph and the content of your session
• Testimonials and quotes you give us about the community, which we use only in the form you approved

A note on dietary and accessibility information. Details of allergies, intolerances, medical conditions or access needs are special category data under the GDPR. We ask for them only so that we can cater for you properly and make our events accessible. We rely on your explicit consent, we share them with the venue or caterer only to the extent necessary, and we delete them shortly after the event. You never have to provide them.

A note on photography. We take photographs and video at in-person events for use in our own community materials, on our website and on our social media channels. You can opt out at any time. Tell a member of the team on the day, or email contact@sdr-leader.com afterwards, and we will not use images in which you are the focus, and we will remove any image you tell us you appear in.

3.3 The community channel and member content

• Your profile and activity in our private community channel, including posts, comments, reactions and direct messages sent through it
• Any content, resources, questions or answers you contribute to the community
• Reports of conduct issues, and our records of how they were handled

3.4 Resources, surveys and research

• Records of the resources, templates, playbooks and reports you download
• Your responses to our surveys, benchmarks and research projects, including the State of Sales Development survey

Research findings are normally published in aggregated and anonymised form. We do not attribute individual answers to a named person or a named employer without asking you first.

3.5 Website, cookies and technical data

• IP address, approximate location derived from it, device type, operating system and browser
• Pages visited, referring pages and links clicked, including click and open data for our emails
• Cookie identifiers and similar technologies, as described in section 10

3.6 Sponsors, partners, speakers and suppliers

If you are a contact at a sponsor, partner, venue or supplier, we hold your name, job title, business contact details and our correspondence and contractual records with you.

3.7 Information we receive from others

• Our event registration platform, community platform and email provider, which pass us the data you submit to them
• Publicly available professional sources such as LinkedIn, where we verify or complete a member profile
• Colleagues or peers who refer you to the community, who give us your name and work email so that we can invite you

If someone refers you and you would rather not hear from us, reply to the first email or write to contact@sdr-leader.com and we will delete your details.

3.8 Information we ask you not to give us

Apart from the dietary and accessibility details described at 3.2, we do not want and do not knowingly collect sensitive personal data. Please do not include information about your health, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sex life or sexual orientation, or any government identification number, in your profile, in community posts, in survey answers or in messages to us. If you send us that kind of information unprompted, we will delete it rather than process it as soon as we become aware of it.

Under the GDPR and the UK GDPR we must have a lawful basis for everything we do with your personal data. The table below sets out what we do and why we are allowed to do it.

Where we rely on legitimate interests, we have considered whether our interest is overridden by your rights. You can ask us to explain that assessment, and you can object to the processing. See section 8.

Where we want to use your data for something not described here, we will tell you first and, where the law requires it, ask for your consent.

We also produce aggregated and anonymised statistics such as attendance numbers, seniority breakdowns, benchmark results and similar. Once data has been anonymised it can no longer be linked back to you, it is not personal data, and we use and publish it without restriction.

5.1 Event sponsors

Our events are supported by sponsors, and sponsors want to meet the people in the room. We think you should know exactly how that works, so this section is more detailed than the rest.

The sponsors of each event are named on the event page and are visible at the event itself. Sponsors are sometimes confirmed after registration opens, so we add them to the event page and name them in our emails about the event as they are confirmed.

Your business contact details, if you register. Where you register for a sponsored event, that event's sponsors may receive your name, job title, company, work email address and LinkedIn profile so they can follow up with you. We do this on the basis of our legitimate interests and theirs. You are told when you register that the event is sponsored and that its sponsors receive your details, the sponsors are named on the event page and in our emails about the event, they are present on the day, sponsorship is part of what makes the event possible, and follow-up by business email to a professional address is what someone signing up to a sponsored event would reasonably expect. Your LinkedIn profile is one you have published yourself and could be found from your name and employer in any event, so passing it on tells a sponsor nothing new and helps make sure they are contacting the right person.

You can say no. You can tell us at any time that you would rather your details were not passed to sponsors, whether before an event, on the day, or afterwards. Email contact@sdr-leader.com. If you opt out we do not pass your details on, and if they have already gone we will ask the sponsor to stop using them. You never have to give a reason, and it makes no difference to your place at the event.

Your telephone number. Where you have given us a telephone number, the sponsors of an event you register for may receive it so that they can follow up with you by telephone. If we ever want sponsors to be able to contact you in another way that needs your permission, we will ask you separately first. You can tell us at any time that you would rather your number was not shared, and we will stop.

Where you approach a sponsor yourself. If you have your badge scanned at a sponsor's stand, hand over a business card, enter a prize draw run by a sponsor, or attend a session a sponsor is hosting, we and the sponsor treat that as you choosing to make contact, and we rely on our legitimate interests in letting that follow-up happen. You will always be able to see that a scan is taking place, and you can decline.

Partners on joint content and research. Where we produce a report, webinar or research project jointly with another organisation and you sign up for it, we may pass your name, job title, company and work email address to that organisation on the same basis and with the same opt-out as above. We identify the partner before you sign up.

What happens once a sponsor has your details. Sponsors receive your details as independent controllers under data protection law. That means each sponsor decides for itself how it uses your details and is responsible in its own right for doing so lawfully, including for telling you what it holds and for honouring any request you make to it directly. If a sponsor contacts you and you would rather they did not, tell them, and tell us at contact@sdr-leader.com, and we will take it up with them.

5.2 Service providers

We use third parties to run the community and our events. They process your data on our instructions and under the data protection terms that apply to their services. They include:

• Our website, authentication and database platform
• Our event registration and ticketing platform (currently Luma)
• Our community messaging platform (currently Slack)
• Email delivery, marketing and survey tools
• Analytics providers
• Payment processors, where you buy something from us
• Event venues, caterers and production partners, for the practical delivery of an event
• Our professional advisers, including lawyers and accountants

5.3 Other members

Elements of your profile, including your name, company, role and region, are visible to other members within the community channel and at events. Anything you post in the community is visible to other members. Our community guidelines prohibit members from using information obtained through the community for external sales or distribution, and we act on reports of it.

5.4 Other disclosures

• Where we are required to do so by law, by a court, or by a regulator
• Where necessary to establish, exercise or defend legal claims, or to protect the safety of members or staff
• To a buyer or successor if we sell or reorganise our business, in which case this policy will continue to apply

We are based in the Netherlands, but our community spans EMEA, the United States and Asia-Pacific, and some of our service providers are based outside the European Economic Area. When we transfer personal data outside the EEA or the United Kingdom, we make sure one of the following applies:

• The destination country has been recognised by the European Commission, or by the UK government, as providing an adequate level of protection
• The recipient is certified under the EU-US Data Privacy Framework, or its UK extension, where the transfer is to the United States
• We have entered into the European Commission's Standard Contractual Clauses with the recipient, together with the UK International Data Transfer Addendum where the UK GDPR applies

You can ask us which safeguard we rely on for a particular transfer by emailing contact@sdr-leader.com.

We keep personal data for as long as we need it for the purpose we collected it for, and then for as long as we may need to be able to answer a question or defend a claim about it. The periods below are the maximum we apply. Where a shorter period is enough, we use it, and where you ask us to delete something sooner we will do so unless we have a legal reason to keep it.

At the end of these periods we delete the data or irreversibly anonymise it. Where a legal claim, investigation or regulatory matter is live, we keep what is relevant to it until it is resolved, even if that is longer than the periods above.

If the GDPR or the UK GDPR applies to you, you have the following rights:

• Access, to be told whether we hold data about you and to receive a copy of it
• Rectification, to have inaccurate data corrected and incomplete data completed
• Erasure, to have your data deleted where there is no good reason for us to keep it
• Restriction, to have us pause our use of your data while a dispute about it is resolved
• Portability, to receive the data you gave us in a machine-readable format, or have it sent to another provider
• Objection, to object to processing based on our legitimate interests, and an absolute right to object to direct marketing
• Withdraw consent, at any time, where we rely on your consent. Withdrawing it does not affect anything we did before you withdrew it, and it does not undo a disclosure we have already made to a sponsor
• Not to be subject to automated decision-making that produces legal or similarly significant effects. We do not currently carry out that kind of decision-making

Your right to object to marketing. You can tell us at any time to stop using your details for marketing, or to stop passing them to sponsors. You do not have to give a reason, we do not weigh it against anything, and there is no charge. Email contact@sdr-leader.com or use the unsubscribe link in any of our emails.

For marketing emails specifically, the quickest route is the unsubscribe link in the footer of every email we send. That takes effect immediately and does not require you to contact us.

To exercise any of these, email contact@sdr-leader.com. We will respond within one month. If your request is complex we may extend that by up to two further months, and we will tell you if we do. There is no charge unless a request is manifestly unfounded or excessive.

You also have the right to complain to a data protection authority. Ours is the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl). If you are in the United Kingdom you may complain to the Information Commissioner's Office (ico.org.uk). We would ask you to raise it with us first so that we have a chance to put it right.

Some US states give their residents specific privacy rights. Where those laws apply to us, and to the extent they do, you have the right to know what personal information we collect and why, to request a copy of it, to have it corrected or deleted, and not to be discriminated against for exercising those rights.

Where we pass your business contact details to the sponsor of an event you registered for, the sponsors are named on the event page and in our emails about the event, and you are given a straightforward way to say no. That opt-out is the mechanism to use if you do not want the disclosure to happen, and we honour it whether or not those state laws apply to us.

To make a request, email contact@sdr-leader.com with "US privacy request" in the subject line. We may need to verify your identity before we act. You can use an authorised agent, in which case we will ask for proof of their authority.

We use cookies and similar technologies on our website. Some are strictly necessary to make the site work, to keep you logged in and to keep it secure, and these are set without your consent because the site cannot function without them. Where we use any that are not strictly necessary, for example to understand how the site is used or to support our marketing, we set those only with your consent.

You can change or withdraw your choice at any time, including through your browser settings, and you can block or delete cookies there. Blocking essential cookies will stop parts of the site working.

We take appropriate technical and organisational measures to protect your data, including encryption in transit, access controls and authentication, restricting access to those who need it, and contractual protections with our suppliers. No system is completely secure, but if a breach occurs that is likely to result in a risk to your rights, we will notify the relevant authority and, where required, you.

Our website, emails and event pages link to other services, including our event registration platform, our community channel, our sponsors, our speakers and their employers, and social networks. Those services have their own privacy policies, and what you give them is governed by their rules rather than ours. This policy covers only what we do with your data. We are not responsible for the practices of a site we link to, and we would encourage you to read the policy of any service you sign up to.

The community and our events are for working professionals. They are not intended for anyone under 18, and we do not knowingly collect data about children. If you believe we hold data about a child, tell us and we will delete it.

We may update this policy at any time. The version published on our website is the current one, and the effective date at the top tells you which version you are reading. Where a change materially affects how we use your data, we will tell members and anyone registered for a forthcoming event by email or through the community.

Our Terms of Use sit alongside this policy.