A private community of 7,500+ SDR leaders. Curated events in your city, member-led masterclasses every two weeks, and the honest conversations you can't have anywhere else.
SDR Leaders of EMEA exists so the people building the modern outbound function have somewhere serious to compare notes. Members-only. Peer-led. No vendors on stage. Everything we publish, host and debate is aimed at one thing: making the SDR org a better place to work and a better lever for the business.
7,500+ SDR leaders across EMEA. Free to join, always.
Join the communitySix things, and only six. Every one of them exists because members asked for it.
Curated dinners, summits and salons where SDR leaders swap what's actually working right now.
Every two weeks. Always member-led. No vendor pitches, no theory, just applied playbooks.
A private Slack-style space to ask the questions you can't ask internally.
Insights and research pieces that give members the latest data on what they need to grow their SDR functions.
Onboarding docs, hiring loops, coaching frameworks, everything members share, in one library.
The state of SDR Leaders of EMEA today.
The EU AI Act now applies to how sales teams use AI, and the worst fines reach 7% of global annual turnover, above GDPR's. This field guide explains what it means for SDR teams in plain English. It covers scope, timeline and the four risk tiers, the one rule for outbound (when to disclose AI, with wording you can lift), the AI literacy duty and how to prove it, and the three things that get you in trouble. It also covers what to send when a big buyer asks how you use AI, eight common scenarios with the two questions that settle most of them, and why understanding this is an edge. Ships with the Excel Compliance Kit. Current as of September 2026. Educational, not legal advice. Based on the SDR Leaders of EMEA session with Baptiste Paulet, hosted by David Wilkins.
You used to win by closing. Now you win by making other people close. This playbook is for new managers who were promoted for being great reps and now feel out of their depth. It covers why being a great rep doesn't make you a great manager, how to stop cloning yourself, how to manage former peers, and how to coach the human rather than the dashboard. It teaches the GROW model and why it works, how to lock in commitments, which metrics actually matter and how to get from the number to the why. It also shows how to teach reps to self-coach, deal with small problems early, and keep growing yourself. Ships with the Excel Coaching Toolkit. Based on the SDR Leaders of EMEA session with Jack Blair and Bruce Zivan, hosted by David Wilkins.
Out of the box, Claude gives good advice but can't touch your tools. It can't see your CRM, pull a list, notice a funding round or send anything. This playbook shows SDR leaders and founders how to give it a brain (a Claude Project loaded with your ICP, personas and messaging), hands (Connectors into your data, signals, chat, CRM and email) and a conductor (you). It splits the work clearly between what you own and what a technical person wires, then walks through three upgrades: better lists, better timing and better messaging. It also covers the guardrails, the build-vs-buy question and a six-step order for getting started. Ships with the Excel Connected Stack Planner. Based on the SDR Leaders session with James Donaldson and Adam Taborda of Stacky, hosted by David Wilkins.
Your team can hit every activity number on the board and still get ignored in the room that matters. The headcount ask gets parked, the leadership meeting glazes over your call stats, your best rep gets passed over. That's not a work problem, it's a managing-up problem. Managing up is the skill of talking to the people above and beside you in the metrics they actually care about, and anchoring everything to the shared goal. This playbook turns Nathalie van Alst's framework into a repeatable system you can run yourself and teach to your reps: the stakeholder map, the leadership-meeting playbook, the headcount ask that gets approved, the SDR/AE relationship, and how to coach reps for a promotion decided by someone they barely speak to. Built from the SDR Leaders Live session "Mastering the art of managing up" with Nathalie van Alst.
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